/* ==========================================================================
   Industry pages · shared template (.in-). Tokens only, no raw colour.
   Used by /ecommerce /lead-generation /travel-hospitality /marketplaces
   /local-multi-location /mobile-apps.
   ========================================================================== */

/* ------------------------------------------------------------------ hero -- */
.in-hero{position:relative;isolation:isolate;overflow:hidden;padding:48px 0 72px}
.in-hero-g{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,5fr);gap:64px;align-items:start}
.in-crumb{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:24px;font-size:13px;color:var(--ink-2)}
.in-crumb svg{width:10px;height:10px;fill:none;stroke:var(--mute);stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.in-hero .display{max-width:15ch}
.in-hero .lede{margin-top:22px;max-width:46ch}
.in-hero .btns{margin-top:30px}
.in-bridge{max-width:48ch;margin-top:18px;padding-top:14px;border-top:1px solid var(--line-2);font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.in-bridge b{font-weight:500;color:var(--ink)}
.in-bridge+.btns{margin-top:24px}
@media (min-width:1101px){
  [data-industry="local-multi-location"] .in-rc-wrap,
  [data-industry="mobile-apps"] .in-rc-wrap{margin-top:56px}
}

/* The evidence card is staged with one literal line drawing above it. The drawing is a
   recognisable industry object, not another chart: parcel, contact card, suitcase, shop,
   street map or phone. JS wraps the existing visual, so no product content is duplicated. */
.in-hero-stage{position:relative;min-width:0;padding-top:104px}
.in-hero-stage>:not(.in-sketch){position:relative;z-index:1}
.in-hero-stage>.ec-rev{width:100%}
.in-hero-stage>.in-rc-wrap.in-rc-wrap{margin-top:0}
[data-industry="mobile-apps"] .in-hero-stage{justify-self:end;width:100%;max-width:480px}
.in-sketch{--sk-r:-3deg;position:absolute;z-index:0;top:0;right:20px;width:230px;aspect-ratio:3/2;pointer-events:none;opacity:0;filter:drop-shadow(0 12px 14px color-mix(in srgb,var(--ink) 12%,transparent));transform:translate3d(calc(18px - var(--sk-x,0) * 6px),calc(14px - var(--sk-y,0) * 5px),0) rotate(var(--sk-r));transition:opacity .42s var(--ease),transform .75s var(--ease-out)}
.in-hero-stage.is-live .in-sketch{opacity:.92;transform:translate3d(calc(var(--sk-x,0) * -6px),calc(var(--sk-y,0) * -5px),0) rotate(var(--sk-r))}
.in-hero-stage.is-live .sh-draw{animation:adgent-sketch-draw .9s .28s var(--ease-out) forwards}
.in-sketch-ecommerce{--sk-r:-5deg;right:28px}
.in-sketch-lead-generation{--sk-r:4deg;right:18px}
.in-sketch-travel-hospitality{--sk-r:-3deg;right:32px}
.in-sketch-marketplaces{--sk-r:2deg;right:16px}
.in-sketch-local-multi-location{--sk-r:-4deg;right:28px}
.in-sketch-mobile-apps{--sk-r:5deg;right:24px}

/* Each industry carries its own operating trace behind the hero instrument: retained-value
   bars, the lead clock, booking days, take-rate splits, catchment rings, or the 64-bit SKAN
   field. JS adds the inert layer and only updates two transform variables on fine pointers. */
.in-hero>.wrap{position:relative;z-index:1}
.in-atmo{position:absolute;z-index:0;top:18px;right:0;width:min(70vw,1000px);height:430px;overflow:hidden;pointer-events:none;opacity:.34;transform:translate3d(calc(var(--in-x,0) * 14px),calc(var(--in-y,0) * 10px),0);transition:transform .7s var(--ease-out),opacity .35s var(--ease);-webkit-mask-image:linear-gradient(90deg,transparent,var(--ink) 18%,var(--ink) 86%,transparent);mask-image:linear-gradient(90deg,transparent,var(--ink) 18%,var(--ink) 86%,transparent)}
.in-atmo i{display:block}

/* Ecommerce: gross revenue climbs, then the return window pulls retained value back down. */
.in-atmo-ecommerce{display:flex;align-items:flex-end;gap:12px;padding:54px 8% 18px 18%}
.in-atmo-ecommerce i{flex:1;height:var(--h);min-width:20px;border-radius:var(--r-pillr) var(--r-pillr) var(--r-ctl) var(--r-ctl);background:var(--t2);box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--accent) 20%,transparent);transform-origin:50% 100%}
.in-atmo-ecommerce i:nth-last-child(-n+3){background:var(--grey)}
.in-atmo-ecommerce.is-live i{animation:in-atmo-bar .72s calc(var(--i) * 55ms) var(--ease-out) both}
@keyframes in-atmo-bar{from{opacity:0;transform:scaleY(.2)}}

/* Lead generation: three clocks keep moving after the platform's identifier stops. */
.in-atmo-lead-generation{display:grid;align-content:center;gap:64px;padding:20px 8% 20px 16%}
.in-atmo-lead-generation i{position:relative;height:2px;border-radius:var(--r-pill);background:var(--line-2);transform-origin:0 50%}
.in-atmo-lead-generation i::before{content:"";position:absolute;left:0;top:-5px;width:12px;height:12px;border-radius:50%;background:var(--paper);box-shadow:inset 0 0 0 2px var(--line-2)}
.in-atmo-lead-generation i::after{content:"";position:absolute;left:var(--x);top:-5px;width:12px;height:12px;margin-left:-6px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 6px var(--t1)}
.in-atmo-lead-generation.is-live i{animation:in-atmo-line .65s calc(var(--i) * 110ms) var(--ease-out) both}
.in-atmo-lead-generation.is-live i::after{animation:in-atmo-dot .9s calc(var(--i) * 110ms + 180ms) var(--ease-out) both}
@keyframes in-atmo-line{from{opacity:0;transform:scaleX(.15)}}
@keyframes in-atmo-dot{from{left:0;opacity:0}}

/* Travel: one booking day, seventy-eight quiet days, then the cancellation lands. */
.in-atmo-travel-hospitality{display:grid;grid-template-columns:repeat(10,1fr);align-content:center;gap:7px;padding:36px 6% 36px 16%}
.in-atmo-travel-hospitality{opacity:.5}
.in-atmo-travel-hospitality i{aspect-ratio:1;border-radius:var(--r-btn);background:var(--grey);box-shadow:inset 0 0 0 1px var(--line-2)}
.in-atmo-travel-hospitality i:first-child{background:var(--accent);box-shadow:none}
.in-atmo-travel-hospitality i:last-child{background:var(--warn-t);box-shadow:inset 0 0 0 1px var(--warn)}
.in-atmo-travel-hospitality.is-live i{animation:in-atmo-day .55s calc(var(--i) * 18ms) var(--ease-out) both}
@keyframes in-atmo-day{from{opacity:0;transform:translateY(10px) scale(.75)}}

/* Marketplaces: every order splits at a different take rate before any media return exists. */
.in-atmo-marketplaces{display:grid;align-content:center;gap:14px;padding:52px 7% 52px 16%}
.in-atmo-marketplaces i{height:42px;border-radius:var(--r-pill);background:linear-gradient(90deg,var(--t2) 0 var(--p),var(--grey) var(--p) 100%);box-shadow:inset 0 0 0 1px var(--line);transform-origin:0 50%}
.in-atmo-marketplaces.is-live i{animation:in-atmo-split .7s calc(var(--i) * 70ms) var(--ease-out) both}
@keyframes in-atmo-split{from{opacity:0;transform:scaleX(.3)}}

/* Local: four catchments overlap; the conversion can happen at any of their physical centres. */
.in-atmo-local-multi-location i{position:absolute;left:54%;top:49%;width:var(--s);height:var(--s);border:1px solid var(--line-2);border-radius:50%;transform:translate(-50%,-50%)}
.in-atmo-local-multi-location i::after{content:"";position:absolute;left:var(--dx);top:var(--dy);width:11px;height:11px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 6px var(--t1)}
.in-atmo-local-multi-location.is-live i{animation:in-atmo-ring .8s calc(var(--i) * 90ms) var(--ease-out) both}
@keyframes in-atmo-ring{from{opacity:0;transform:translate(-50%,-50%) scale(.72)}}

/* Mobile apps: the 0-to-63 conversion value rendered as the six-bit field it actually is. */
.in-atmo-mobile-apps{display:grid;grid-template-columns:repeat(8,1fr);align-content:center;gap:10px;padding:46px 7% 46px 18%}
.in-atmo-mobile-apps i{aspect-ratio:1;border-radius:var(--r-btn);background:var(--white);box-shadow:inset 0 0 0 1px var(--line)}
.in-atmo-mobile-apps i.on{background:var(--t2);box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--accent) 35%,transparent)}
.in-atmo-mobile-apps.is-live i{animation:in-atmo-bit .55s calc(var(--i) * 10ms) var(--ease-out) both}
@keyframes in-atmo-bit{from{opacity:0;transform:rotateY(80deg)}}

/* the receipt: the platform's number at the top, what the business keeps at the bottom,
   every line in between marked by whether the ad account can see it */
.in-rc{position:relative;margin:0;border-radius:var(--r-blk);background:var(--card);box-shadow:var(--shadow);overflow:hidden;font-variant-numeric:tabular-nums}
.in-rc-top,.in-rc-end{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:6px 18px;padding:18px 26px 20px}
.in-rc-top{background:var(--primary);color:var(--on-primary)}
.in-rc-k{grid-column:1/-1;display:flex;align-items:center;gap:8px;font-size:13px;color:var(--on-primary-2)}
.in-rc-k::before{content:"";flex:none;width:7px;height:7px;border-radius:50%;background:var(--accent)}
.in-rc-k .tag{margin-left:auto}
.in-rc-top b,.in-rc-end b{font-size:clamp(40px,4.2vw,56px);font-weight:400;letter-spacing:-.05em;line-height:.95;white-space:nowrap}
.in-rc-top>span,.in-rc-end>span{font-size:15px;line-height:1.35;padding-bottom:5px}
.in-rc-top>span{grid-column:1;grid-row:2;color:var(--t1)}
.in-rc-top b{grid-column:2;grid-row:2}
.in-rc ol{padding:4px 26px}
.in-rc li{display:grid;grid-template-columns:14px minmax(0,1fr) auto;align-items:baseline;gap:16px;padding:12px 0;border-top:1px solid var(--line);font-size:14.5px;line-height:1.4}
.in-rc li:first-child{border-top:0}
.in-rc li::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent);align-self:center}
.in-rc li.off::before{background:transparent;box-shadow:inset 0 0 0 1.5px var(--mute)}
.in-rc li>b{font-weight:500;text-align:right;white-space:nowrap}
.in-rc li.off>b{color:var(--ink-2)}
.in-rc-end{background:var(--t1);color:var(--ink)}
.in-rc-end>span{color:var(--ink);max-width:26ch}
.in-rc-key{display:flex;flex-wrap:wrap;gap:6px 18px;margin-top:12px;font-size:12px;color:var(--ink-3)}
.in-rc-key span{display:inline-flex;align-items:center;gap:7px}
.in-rc-key span::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent)}
.in-rc-key span.off::before{background:transparent;box-shadow:inset 0 0 0 1.5px var(--mute)}
.in-rc-key .src{flex-basis:100%}

/* the one authored moment: the receipt prints line by line, then the kept figure lands.
   Armed by js/industry.js only; without script or with reduced motion it is static. */
.in-rc.is-arm li,.in-rc.is-arm .in-rc-end{opacity:0;transform:translateY(10px)}
.in-rc.is-arm .in-rc-end{transform:translateY(14px)}
.in-rc.is-run li,.in-rc.is-run .in-rc-end{opacity:1;transform:none;transition:opacity .55s var(--ease-out),transform .7s var(--ease-out);transition-delay:calc(var(--i,0) * 170ms + 120ms)}

/* ------------------------------------------------------------ the gap ---- */
.in-gap .sec-head{margin-bottom:36px}
.in-gap .stats+.src{margin-top:14px}

/* each page's own figure, between the head and the stats: one picture of the gap the
   secondary hero button promises. Drawn only from numbers already printed on the page. */
.in-viz{margin:0 0 44px}
.in-viz figcaption{margin-top:18px;font-size:13.5px;line-height:1.5;color:var(--ink-2);max-width:72ch}

/* bars on one shared scale (ecommerce, lead generation, mobile) */
.in-bars{display:grid;grid-template-columns:minmax(0,200px) minmax(0,1fr) minmax(0,120px);gap:20px 28px;align-items:center}
.in-bar{display:contents}
.in-bar-l{font-size:15px;line-height:1.35;letter-spacing:-.01em;color:var(--ink)}
.in-bar>b{font-size:15px;font-weight:500;text-align:right;white-space:nowrap;font-variant-numeric:tabular-nums}
.in-bar-t{position:relative;height:14px;border-radius:7px;background:var(--paper);box-shadow:inset 0 0 0 1px var(--line)}
.in-bar-t i{position:absolute;top:0;bottom:0;left:0;width:var(--w);border-radius:7px;background:var(--accent)}
.in-bar-t i.r{background:var(--t2)}
.in-bar-t i.d{background:var(--primary)}
.in-bar-t i.w{background:var(--warn-t);box-shadow:inset 0 0 0 1.5px var(--warn)}
.in-ruler{grid-column:2;position:relative;height:28px;margin-top:-8px;border-top:1px solid var(--line-2);font-size:12px;color:var(--ink-3);font-variant-numeric:tabular-nums}
.in-ruler span{position:absolute;top:10px;left:var(--x);transform:translateX(-50%);white-space:nowrap}
.in-ruler span::before{content:"";position:absolute;left:50%;top:-11px;width:1px;height:6px;background:var(--line-2)}
.in-ruler span:first-child{transform:none}
.in-ruler span:first-child::before{left:0}
.in-ruler span:last-child{transform:translateX(-100%)}
.in-ruler span:last-child::before{left:auto;right:0}

/* the run's cards as a list on the lit panel (lead generation): rows, not boxes in a box */
.in-runs{border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2)}
.in-runs .ui-row{padding:13px 2px;border-radius:0;background:none;box-shadow:none;border-top:1px solid var(--line)}
.in-runs .ui-row:first-child{border-top:0}
.in-runs .ui-row.is-key .t{font-weight:500}
.in-runs .ui-row.is-key .e{color:var(--accent-ink);font-weight:500}

/* one square per day (travel) */
.in-cal{display:grid;grid-template-columns:repeat(80,minmax(0,1fr));gap:3px}
.in-cal i{display:block;height:40px;border-radius:3px;background:var(--grey);box-shadow:inset 0 0 0 1px var(--line-2)}
.in-cal i:first-child{background:var(--accent);box-shadow:none}
.in-cal i:last-child{background:var(--warn-t);box-shadow:inset 0 0 0 1.5px var(--warn)}
.in-cal-k{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 24px;margin-top:14px;font-size:14px;color:var(--ink)}
.in-cal-k span{display:inline-flex;align-items:center;gap:9px}
.in-cal-k span::before{content:"";flex:none;width:10px;height:10px;border-radius:3px;background:var(--accent)}
.in-cal-k span.x::before{background:var(--warn-t);box-shadow:inset 0 0 0 1.5px var(--warn)}

/* a hundred calls (local) */
.in-calls{display:grid;grid-template-columns:auto minmax(0,1fr);gap:24px 56px;align-items:center}
.in-dots{display:grid;grid-template-columns:repeat(20,14px);gap:9px}
.in-dots i{display:block;width:14px;height:14px;border-radius:50%;box-shadow:inset 0 0 0 1.5px var(--line-2)}
.in-dots i.p{background:var(--primary);box-shadow:none}
.in-dots i.b{background:var(--accent);box-shadow:none}
.in-dots-k{display:grid;gap:12px;font-size:14.5px;line-height:1.4;color:var(--ink)}
.in-dots-k li{display:flex;align-items:baseline;gap:10px}
.in-dots-k li::before{content:"";flex:none;width:11px;height:11px;border-radius:50%;transform:translateY(1px);box-shadow:inset 0 0 0 1.5px var(--line-2)}
.in-dots-k li.p::before{background:var(--primary);box-shadow:none}
.in-dots-k li.b::before{background:var(--accent);box-shadow:none}

/* filings table (marketplaces) */
.in-tbl-w{overflow-x:auto;padding-top:20px;border-top:1px solid var(--line-2)}
.in-tbl{width:100%;border-collapse:collapse;font-size:15px;font-variant-numeric:tabular-nums}
.in-tbl caption{caption-side:bottom;text-align:left;padding-top:12px;font-size:12px;line-height:1.45;color:var(--ink-3)}
.in-tbl th,.in-tbl td{padding:14px 12px;border-top:1px solid var(--line);text-align:right;white-space:nowrap}
.in-tbl thead th{border-top:0;padding-top:0;font-size:12.5px;font-weight:500;color:var(--ink-2)}
.in-tbl th:first-child,.in-tbl td:first-child{text-align:left;padding-left:0}
.in-tbl tbody th{font-weight:500}
.in-tbl tbody th small{font-weight:400;color:var(--ink-3);margin-left:4px;font-size:12.5px}
.in-tbl td:last-child{padding-right:0}
.in-tbl td:last-child b{display:inline-block;padding:3px 10px;border-radius:var(--r-pill);background:var(--t1);font-weight:500}

/* the mirror pair, tightened to the template's rhythm */
.ps.in-ps{padding-top:84px}
.ps.in-ps.end{padding-bottom:84px}
.in-ps .ps-h{margin-bottom:32px}
.in-ps .ui-row{align-items:flex-start}
.in-ps .ui-row .t{white-space:normal;line-height:1.4}
.in-ps .src{margin-top:22px;max-width:calc(50% - 28px)}
@media (max-width:860px){.in-ps .src{max-width:none}}

/* ------------------------------------------------------ what it does ---- */
.in-do .sec-head{margin-bottom:36px}
.in-do-g{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,5fr);gap:56px;align-items:start}
.in-steps{border-top:1px solid var(--line-2)}
.in-step{padding:22px 0 24px;border-bottom:1px solid var(--line)}
.in-step p{margin-top:8px;font-size:15.5px;line-height:1.55;color:var(--ink-2);max-width:48ch;text-wrap:pretty}
.in-step .go{margin-top:10px}
.in-steps.row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 40px;border-bottom:1px solid var(--line)}
.in-steps.row .in-step{border-bottom:0}
.in-mock{padding:20px;border-radius:var(--r-blk);background:var(--grey)}
.in-mock-h{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:12px;font-size:13px;color:var(--ink-2)}
.in-mock-h b{font-weight:500;color:var(--ink)}
.in-mock .src{margin-top:12px;color:var(--ink-2)}

/* concept rows (creative read, one account) */
.in-cx{display:grid;gap:8px}
.in-cx>div{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:4px 14px;align-items:baseline;padding:12px 15px;border-radius:var(--r-row);background:var(--card);font-size:13.5px;font-variant-numeric:tabular-nums}
.in-cx b{font-weight:500}
.in-cx .m{grid-column:1/-1;font-size:12.5px;color:var(--ink-2)}
.in-cx+.in-cr,.in-cr+.in-cx,.in-cr+.in-hold{margin-top:var(--gap)}

/* example creative with its read */
.in-cr{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:16px;align-items:start;padding:14px;border-radius:var(--r-card);background:var(--card)}
.in-cr img{width:100%;height:auto;border-radius:12px}
.in-cr dl{display:grid;font-size:13px}
.in-cr dl>div{display:grid;grid-template-columns:64px minmax(0,1fr);gap:10px;padding:9px 0 8px;border-top:1px solid var(--line)}
.in-cr dl>div:first-child{border-top:0;padding-top:2px}
.in-cr dt{color:var(--ink-3);font-size:12px}
.in-cr dd{margin:0;font-weight:500;line-height:1.35}
.in-cr .tags{margin-top:10px}

/* where viewers leave (video hold curve, one account) */
.in-hold{padding:16px 18px;border-radius:var(--r-card);background:var(--card)}
.in-hold-h{display:flex;justify-content:space-between;gap:12px;font-size:13px;margin-bottom:12px}
.in-hold-h b{font-weight:500}
.in-hold-h span{color:var(--ink-2)}
.in-hold ol{display:grid;gap:7px;font-size:12.5px;font-variant-numeric:tabular-nums}
.in-hold li{display:grid;grid-template-columns:44px minmax(0,1fr) 48px;align-items:center;gap:10px}
.in-hold li>span{color:var(--ink-2)}
.in-hold li i{display:block;height:10px;border-radius:5px;background:var(--grey);overflow:hidden}
.in-hold li i::before{content:"";display:block;height:100%;width:var(--v);border-radius:5px;background:var(--accent)}
.in-hold li b{font-weight:500;text-align:right}

/* ledger inside the narrow column */
.in-mock .lg-hd{display:none}
.in-mock .lg-row:first-of-type{border-top:0}
.in-mock .lg-row{grid-template-columns:64px minmax(0,1fr) auto;row-gap:8px}
.in-mock .lg-a{grid-column:2}
.in-mock .lg-c,.in-mock .lg-d{grid-column:2/-1}
.in-mock .lg-x{grid-column:3;grid-row:1}

/* ------------------------------------------------- what it will not tell -- */
.in-no-b{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:48px;margin-top:84px;padding:44px 48px;border-radius:var(--r-blk);background:var(--primary);color:var(--on-primary)}
.in-no-b h2{max-width:14ch}
.in-no-b .lede{margin-top:16px;color:var(--on-primary-2);max-width:36ch}
.in-no-s{display:grid;gap:12px;align-content:center}
.in-no-s p{padding:18px 22px;border-radius:20px;background:var(--on-primary-3);font-size:15.5px;line-height:1.55;color:var(--on-primary)}
.in-other{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:28px}
.in-other p{font-size:13px;color:var(--ink-2);margin-right:6px}

/* one line for agencies, under the other industries */
.in-ag{margin-top:16px;font-size:14px;line-height:1.5;color:var(--ink-2)}
.in-ag a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--line-2);text-underline-offset:3px}
.in-ag a:hover{text-decoration-color:var(--ink)}

/* ------------------------------------------- the mechanism, sourced ---- */
/* head on the left, a ruled list of mechanisms on the right: read in order, not a wall */
.in-mech-g{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:56px;align-items:start}
.in-mech-g .sec-head{margin:0}
.in-mech-l{border-top:1px solid var(--line-2)}
.in-mech-l article{padding:24px 0 26px;border-bottom:1px solid var(--line)}
.in-mech-l article:last-child{border-bottom:0}
.in-mech-l h3{font-size:20px;line-height:1.25;letter-spacing:-.02em}
.in-mech-l p{margin-top:10px;font-size:15.5px;line-height:1.6;color:var(--ink-2);max-width:62ch;text-wrap:pretty}
.in-mech-l p.src{margin-top:12px;font-size:12px;color:var(--ink-3)}
.in-mech-l .src a,.in-gap .src a{color:inherit;text-decoration:underline;text-decoration-color:var(--line-2);text-underline-offset:2px}
.in-mech-l .src a:hover,.in-gap .src a:hover{color:var(--ink);text-decoration-color:var(--ink)}

/* ------------------------------------------------------------- CTA ---- */
.in-cta .done-msg{padding:22px 6px}

/* ----------------------------------------- industry-specific control models */
.in-lens{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 22px;padding:5px;border-radius:var(--r-ctl);background:var(--paper);width:max-content;max-width:100%}
.in-lens button{min-height:40px;padding:0 14px;border:0;border-radius:calc(var(--r-ctl) - 3px);background:transparent;color:var(--ink-2);font:500 13px/1 var(--sans);cursor:pointer;transition:background .22s var(--ease),color .22s var(--ease),box-shadow .22s var(--ease)}
.in-lens button:hover{color:var(--ink)}
.in-lens button[aria-pressed="true"]{background:var(--white);color:var(--ink);box-shadow:var(--shadow-ui)}
.in-lens-dark{background:var(--on-primary-3)}
.in-lens-dark button{color:var(--on-primary-2)}
.in-lens-dark button:hover{color:var(--on-primary)}
.in-lens-dark button[aria-pressed="true"]{background:var(--accent);color:var(--on-accent);box-shadow:none}

/* Ecommerce: descend from the platform total through costs to retained value. */
[data-industry="ecommerce"] .ec-math[data-view] li,
[data-industry="ecommerce"] .ec-math[data-view] .ec-math-e{transition:opacity .28s var(--ease),transform .35s var(--ease-out)}
[data-industry="ecommerce"] .ec-math[data-view="platform"] li.off,
[data-industry="ecommerce"] .ec-math[data-view="platform"] .ec-math-e{opacity:.85}
[data-industry="ecommerce"] .ec-math[data-view="costs"] li:first-child,
[data-industry="ecommerce"] .ec-math[data-view="costs"] .ec-math-e{opacity:.85}
[data-industry="ecommerce"] .ec-math[data-view="costs"] li.off{transform:translateX(5px)}
[data-industry="ecommerce"] .ec-math[data-view="kept"] li{opacity:.85}
[data-industry="ecommerce"] .ec-math[data-view="kept"] .ec-math-e{transform:translateY(-3px)}

/* Lead generation: signal card, form, and a path whose checkpoints can be inspected. */
.lg-hero-g{grid-template-columns:minmax(0,6fr) minmax(0,5fr);align-items:center}
.lg-sig{margin:0;padding:22px 24px 24px;border-radius:var(--r-blk);background:var(--white);box-shadow:var(--shadow),inset 0 0 0 1px var(--line)}
.lg-sig-h{display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:12.5px;color:var(--ink-3)}
.lg-sig-h .uc-t svg{width:15px;height:15px;color:var(--primary)}
.lg-sig-q{margin-top:24px;font-size:20px;letter-spacing:-.02em}
.lg-sig-g{display:grid;gap:14px;margin-top:22px}
.lg-sig-n{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:8px 14px;align-items:end;font-size:14px}
.lg-sig-n b{font-size:18px;font-weight:500}
.lg-sig-b{grid-column:1/-1;display:block;width:var(--w);min-width:4px;height:9px;border-radius:var(--r-pill);background:var(--t2)}
.lg-sig-n.is-k .lg-sig-b{background:var(--primary)}
.lg-sig-v{display:grid;grid-template-columns:auto minmax(0,1fr);gap:14px;margin-top:24px;padding:16px 18px;border-radius:var(--r-row);background:var(--t1)}
.lg-sig-v p{font-size:13.5px;line-height:1.5;color:var(--ink)}
.lg-sig .src{margin-top:14px}
.lg-clocks{display:grid;grid-template-columns:minmax(210px,3fr) minmax(0,9fr);gap:44px;align-items:stretch;margin:0 0 44px}
.lg-form{padding:22px;border-radius:var(--r-blk);background:var(--primary);color:var(--on-primary)}
.lg-form-h{display:flex;justify-content:space-between;gap:12px;font-size:13px}
.lg-form-h b{font-weight:500}.lg-form-h span{color:var(--on-primary-2)}
.lg-form-f{margin-top:16px}.lg-form-f span{display:block;font-size:12px;color:var(--on-primary-2)}
.lg-form-f i{display:block;height:36px;margin-top:6px;border-radius:var(--r-btn);background:var(--on-primary-3);box-shadow:inset 0 0 0 1px var(--on-primary-2)}
.lg-form-f i.sel{width:70%}
.lg-form-s{display:grid;place-items:center;height:40px;margin-top:18px;border-radius:var(--r-btn);background:var(--accent);color:var(--on-accent);font-size:13px;font-weight:500}
.lg-form-n{display:flex;flex-direction:column;align-items:flex-start;gap:7px;margin-top:14px;font-size:12px;color:var(--on-primary-2)}
.lg-tl{min-width:0;align-self:center}
.lg-tl-m{position:relative;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:4px;padding-bottom:20px}
.lg-tl-m::after{content:"";position:absolute;left:0;right:0;bottom:5px;height:2px;background:var(--line-2)}
.lg-tl-m li{position:relative;padding:16px;border-radius:var(--r-row);background:var(--paper);min-height:112px;transition:background .24s var(--ease),transform .32s var(--ease-out),box-shadow .24s var(--ease)}
.lg-tl-m li::after{content:"";position:absolute;left:16px;bottom:-20px;z-index:1;width:12px;height:12px;border-radius:50%;background:var(--white);box-shadow:inset 0 0 0 2px var(--line-2)}
.lg-tl-m li.is-active{background:var(--t1);transform:translateY(-4px);box-shadow:var(--shadow-ui)}
.lg-tl-m li.is-active::after{background:var(--accent);box-shadow:0 0 0 4px var(--t1)}
.lg-tl-m b,.lg-tl-m span{display:block}.lg-tl-m b{font-size:13px;font-weight:500}.lg-tl-m span{margin-top:8px;font-size:13px;line-height:1.4;color:var(--ink-2)}
.lg-tl-t{position:relative;height:12px;margin-top:10px}.lg-tl-t i{position:absolute;inset:4px 0 auto;height:4px;border-radius:2px;background:var(--line)}
.lg-tl-t i.a{z-index:1;right:auto;width:var(--w);background:var(--accent)}
.lg-tl-r{position:relative;height:24px;font-size:11.5px;color:var(--ink-3)}.lg-tl-r span{position:absolute;left:var(--x);transform:translateX(-50%)}.lg-tl-r span:first-child{transform:none}.lg-tl-r span:last-child{transform:translateX(-100%)}
.lg-tl-k{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:12px;color:var(--ink-2)}.lg-tl-k span{display:inline-flex;align-items:center;gap:7px}.lg-tl-k span::before{content:"";width:16px;height:3px;border-radius:2px;background:var(--line-2)}.lg-tl-k span.a::before{background:var(--accent)}
.lg-clocks figcaption{grid-column:1/-1;font-size:13.5px;line-height:1.5;color:var(--ink-2);max-width:72ch}

/* Travel: an eighty-day season strip rather than another card stack. */
[data-industry="travel-hospitality"] .in-rc{border-radius:var(--r-pillr) var(--r-blk) var(--r-blk) var(--r-blk)}
[data-industry="travel-hospitality"] .in-cal{padding:18px;border-radius:var(--r-blk);background:var(--paper)}
[data-industry="travel-hospitality"] .in-cal i{transition:background .22s var(--ease),opacity .22s var(--ease),transform .3s var(--ease-out)}
[data-industry="travel-hospitality"] .in-viz[data-view] .in-cal i{opacity:.6}
[data-industry="travel-hospitality"] .in-viz[data-view="booking"] .in-cal i:first-child,
[data-industry="travel-hospitality"] .in-viz[data-view="cancellation"] .in-cal i:last-child{opacity:1;transform:translateY(-4px)}
[data-industry="travel-hospitality"] .in-viz[data-view="window"] .in-cal i:nth-child(-n+40){opacity:1;background:var(--t2);box-shadow:none}

/* Marketplaces: a sortable catalogue of competing take-rate economics. */
[data-industry="marketplaces"] .in-rc{box-shadow:var(--shadow)}
[data-industry="marketplaces"] .in-tbl-w{padding:24px 24px 12px;border:0;border-radius:var(--r-blk);background:var(--paper)}
[data-industry="marketplaces"] .in-tbl tbody tr{transition:background .2s var(--ease)}
[data-industry="marketplaces"] .in-tbl tbody tr:hover{background:var(--white)}

/* Local: the same account changes meaning with desk, catchment, and capacity context. */
[data-industry="local-multi-location"] .in-rc{box-shadow:var(--shadow),10px 14px 28px -20px var(--accent),22px 26px 48px -38px var(--primary)}
.lo-lens-note{max-width:68ch;margin:-10px 0 28px;padding:16px 18px;border-radius:var(--r-row);background:var(--t1);font-size:15px;line-height:1.5}
[data-industry="local-multi-location"] .in-dots i{transition:opacity .2s var(--ease),transform .28s var(--ease-out)}
[data-industry="local-multi-location"] .in-viz[data-view="desk"] .in-dots i:not(.b){opacity:.22}
[data-industry="local-multi-location"] .in-viz[data-view="catchment"] .in-dots i.b{transform:scale(.72);opacity:.45}
[data-industry="local-multi-location"] .in-viz[data-view="capacity"] .in-dots i.p{transform:scale(.72);opacity:.35}

/* Mobile apps: a compact install-to-value device with four truth checkpoints. */
[data-industry="mobile-apps"] .in-rc-wrap{justify-self:end;width:100%;max-width:480px}
[data-industry="mobile-apps"] .in-rc{border-radius:40px;padding:10px;background:var(--primary);box-shadow:var(--shadow)}
[data-industry="mobile-apps"] .in-rc-top{border-radius:31px 31px var(--r-card) var(--r-card)}
[data-industry="mobile-apps"] .in-rc ol{margin-top:0;padding:4px 18px;background:var(--white)}
[data-industry="mobile-apps"] .in-rc-end{border-radius:var(--r-card) var(--r-card) 31px 31px}
[data-industry="mobile-apps"] .in-rc .in-lens{margin:8px 0;padding:4px;width:100%}
[data-industry="mobile-apps"] .in-rc .in-lens button{flex:1;padding:0 8px}
[data-industry="mobile-apps"] .in-rc[data-view] .in-rc-top,
[data-industry="mobile-apps"] .in-rc[data-view] li,
[data-industry="mobile-apps"] .in-rc[data-view] .in-rc-end{transition:opacity .24s var(--ease),transform .32s var(--ease-out);opacity:.82}
[data-industry="mobile-apps"] .in-rc[data-view="platform"] .in-rc-top,
[data-industry="mobile-apps"] .in-rc[data-view="provider"] li:nth-child(2),
[data-industry="mobile-apps"] .in-rc[data-view="backend"] li:nth-child(3),
[data-industry="mobile-apps"] .in-rc[data-view="value"] .in-rc-end{opacity:1;transform:translateX(4px)}
/* ------------------------------------------------------- responsive ---- */
@media (max-width:1100px){
  .in-hero-g,.in-do-g{grid-template-columns:minmax(0,1fr);gap:40px}
  .in-hero .display{max-width:18ch}
  [data-industry="mobile-apps"] .in-rc-wrap{justify-self:start}
  .in-hero-stage{width:100%;max-width:720px;padding-top:88px}
  [data-industry="mobile-apps"] .in-hero-stage{justify-self:start;max-width:480px}
  .in-rc-wrap,.in-mock{max-width:560px}
  .in-steps.row{grid-template-columns:minmax(0,1fr)}
  .in-steps.row .in-step{border-bottom:1px solid var(--line)}
  .in-steps.row .in-step:last-child{border-bottom:0}
  .in-no-b{grid-template-columns:minmax(0,1fr);gap:28px;padding:36px 32px}
  .in-mech-g{grid-template-columns:minmax(0,1fr);gap:28px}
  .in-atmo{right:-12vw;width:76vw;opacity:.24}
}
@media (max-width:860px){
  .in-hero{padding:28px 0 56px}
  .in-atmo{display:none}
  .in-hero-stage{padding-top:76px}
  .in-sketch{right:12px;width:190px}
  .in-crumb{min-height:40px;margin-bottom:12px}
  .in-step .go{padding:10px 0;margin-top:2px}
  .in-no-b{margin-top:64px;padding:30px 20px 20px}
  .in-no-s p{padding:16px 18px}
  .in-viz{margin-bottom:36px}
  .in-bars{grid-template-columns:minmax(0,1fr);gap:18px}
  .in-bar{display:grid;grid-template-columns:minmax(0,1fr) auto;grid-template-areas:"l v" "t t";align-items:baseline;gap:8px 12px}
  .in-bar-l{grid-area:l;font-size:14.5px}
  .in-bar>b{grid-area:v;font-size:14.5px}
  .in-bar-t{grid-area:t}
  .in-ruler{grid-column:1;margin-top:-6px}
  .in-cal{grid-template-columns:repeat(20,minmax(0,1fr));gap:4px}
  .in-cal i{height:auto;aspect-ratio:1}
  .in-cal-k{flex-direction:column}
  .in-calls{grid-template-columns:minmax(0,1fr);gap:22px}
  .in-dots{grid-template-columns:repeat(10,minmax(0,1fr));gap:7px;max-width:300px}
  .in-dots i{width:auto;height:auto;aspect-ratio:1}
  .lg-clocks{grid-template-columns:minmax(0,1fr);gap:24px}
  .lg-form{max-width:360px}
}
@media (max-width:520px){
  .in-hero-stage{padding-top:64px}
  .in-sketch{right:4px;width:160px}
  .in-rc ol{padding:4px 20px}
  .in-rc-top,.in-rc-end{padding:16px 20px 18px}
  .in-mock{padding:16px}
  .in-cr{gap:12px;padding:12px}
  .in-cr dl>div{grid-template-columns:minmax(0,1fr);gap:2px;padding:8px 0 7px}
  .in-tbl{font-size:13.5px}
  .in-tbl th,.in-tbl td{padding:12px 5px}
  .in-tbl thead th{white-space:normal;font-size:12px;vertical-align:bottom}
  .in-tbl td:last-child b{padding:2px 7px}
  .in-lens{width:100%}
  .in-lens button{flex:1;min-width:0;padding-inline:8px;line-height:1.2;white-space:normal}
  .lg-tl-m{grid-template-columns:minmax(0,1fr);gap:10px;padding:0 0 0 20px}
  .lg-tl-m::after{inset:0 auto 0 5px;width:2px;height:auto}
  .lg-tl-m li{min-height:0}
  .lg-tl-m li::after{left:-21px;bottom:auto;top:18px}
  .lg-tl-t,.lg-tl-r{display:none}
  .lg-clocks figcaption{margin-top:4px}
  [data-industry="marketplaces"] .in-tbl-w{padding:18px 14px 8px}
  [data-industry="local-multi-location"] .in-rc{box-shadow:var(--shadow),8px 10px 24px -20px var(--accent)}
  [data-industry="mobile-apps"] .in-rc{border-radius:30px;padding:7px}
  [data-industry="mobile-apps"] .in-rc-top{border-radius:24px 24px var(--r-card) var(--r-card)}
  [data-industry="mobile-apps"] .in-rc-end{border-radius:var(--r-card) var(--r-card) 24px 24px}
}
@media (prefers-reduced-motion:reduce){
  .in-rc.is-arm li,.in-rc.is-arm .in-rc-end{opacity:1;transform:none}
  .in-lens button,
  .lg-tl-m li,
  .in-cal i,
  .in-dots i,
  [data-industry="ecommerce"] .ec-math[data-view] li,
  [data-industry="ecommerce"] .ec-math[data-view] .ec-math-e,
  [data-industry="mobile-apps"] .in-rc[data-view] .in-rc-top,
  [data-industry="mobile-apps"] .in-rc[data-view] li,
  [data-industry="mobile-apps"] .in-rc[data-view] .in-rc-end{transition:none}
  .in-atmo,.in-atmo.is-live i,.in-atmo.is-live i::after{animation:none;transition:none;transform:none}
  .in-sketch,.in-hero-stage.is-live .in-sketch{opacity:.92;animation:none;transition:none;transform:rotate(var(--sk-r))}
  .in-hero-stage.is-live .sh-draw{animation:none;stroke-dashoffset:0}
}