Google keeps a click identifier for 90 days; B2B payback takes 16 months. Your bidding learns from a form fill priced as if it were a customer.
Your AI employee keeps the timing: Adgent checks the conversion signal before campaign work and carries the lead-quality rules you confirm into later analyses, reports and builds.
What did the pixel actually count?
Four purchases in thirty days is too few to learn from. The campaign was built on the event with volume, and told plainly that it carries no purchase value.
By the time the CRM knows the truth, the season the budget belonged to is over.
Google Ads Help · Aleph × Benchmarkit, 342 companies · 6sense, 2025 · lead and customer cost: The Digital Bloom, Oct 2025.
One live account, the same 28 days, twice.
Todaya report
A number for the deck. Nothing about what was measured.
With Adgentcards from the run
53 decisions, 33 needing attention at an estimated $898 a month.
One lead-generation account, run of 4 Sep 2026. Titles translated from Turkish; amounts are model estimates at ₺48.4069 per USD.
Measurement Integrity, one of ten specialists, reads tracking before any lead is counted.
SpecialistsDrop it into Google Drive and the agent reads it in chat, next to your campaigns.
Ground truthEvery account read daily, each decision with an estimated monthly amount.
DecisionsThat lives in your CRM, and Adgent doesn't connect to it.
A Drive export is read in chat only. It doesn't feed the daily analysis or send offline conversions back to the platforms.
Running these accounts for clients? How Adgent works across a book of client accounts
Every alert is built to watch for things falling. Junk leads do the opposite, and the season is too short to notice late.
Spam and bot leads push the conversion count up and the cost per lead down, so the account trains itself on bots while every indicator reports success. Blocking the source afterwards stops new junk; it doesn't erase what the bidding already learned from it.
6sense's 2025 survey of nearly 4,000 B2B buyers puts first contact with a vendor at 61% of the way through the buying journey. The platform treats that one form fill as the conversion and optimises toward producing more of them.
Source: 6sense, 2025 Buyer Experience Report.
Google can spend up to twice a campaign's average daily budget on a given day, capped at 30.4 times it over the month. After a change, a bid strategy can take up to three weeks to calibrate. Medicare's open enrolment runs 54 days, 15 October to 7 December. Whether the leads were any good arrives from the CRM weeks or months later, often after the season it belonged to.
Sources: Google Ads Help, spending limits and learning period; Medicare.gov, Open Enrollment.
Adgent keeps conversion setup and campaign evidence in the same working record, so the next report starts with the lead problem already named.