For mobile apps & games
A 6-bit integer, with noise added on purpose.
On iOS there is no user-level truth by design. Attribution returns a number between 0 and 63, on delayed windows, with random jitter deliberately applied, and nulls below thresholds nobody publishes. This is not a measurement that happens to be imprecise — it is a privacy mechanism working exactly as intended. Every dashboard that renders it as a count is presenting a probabilistic estimate as though it were a fact.
Almost 70% of prompted users say yes. Only 8% of apps ever ask.
The widely-repeated "opt-in is around 25%" figure conflates two different denominators. The defensible version is starker: when users are actually asked, most agree — but almost nobody asks [Kochava, Jun 2026].Meanwhile only 11% of advertisers have fully implemented and are actively optimizing SKAdNetwork, and roughly a third have not implemented it at all[Kochava Foundry via Adikteev, Jul 2026].. The measurement problem here is as much an adoption problem as a technical one.
Three revenue types mature at incompatible rates: ad monetisation reaches about 90% of its day-60 value by day 7, in-app purchases roughly 60%, subscriptions 52% [AppsFlyer, 2026].Averaging them into one day-7 figure produces a number that describes no campaign.
Below the crowd-anonymity threshold you get nothing back, not a zero. Treating those as zeros systematically understates new and small campaigns — the exact ones you are trying to evaluate.
One measured chain: the ad platform reports 120, the attribution provider 80, the studio's own backend 65 — a gap of roughly 46% from end to end [Airbridge, Mar 2026].Each layer is honest. The disagreement is structural.
Your best performer is one of them. It is nine days old, which at your volume is late middle age.
Your best performer is one of the three.
Creative now lives 5 to 14 days.
Ad fatigue in mobile gaming has compressed from six to eight weeks down to two or three, and at high spend to under a fortnight [Playio, 2025–26].Top studios now ship 2,400–2,600 creatives per app per quarter, up 25–30% year on year [AppsFlyer, Jan 2026] — roughly twenty-seven new creatives a day. At that rate a monthly creative review is reviewing work that has already been retired.
The window after the December peak — when costs fall toward half their holiday high — lasts about two weeks. A team on a monthly reporting rhythm will read about it after it has closed. This is the strongest argument for a daily read anywhere on this site, and it has nothing to do with attribution.
Which makes "next quarter" a strange unit here. At a 5-to-14-day lifespan, a quarter is somewhere between six and eighteen full creative generations — roughly 2,500 creatives shipped per app, briefed from hook rate and hold rate because nothing was reading the seconds in between. That is not a decision postponed. It is the entire creative cycle of a quarter, run on the two numbers that do not say which second to change.
We do not read your attribution provider. Yet.
Ground truth in this vertical lives in an attribution provider, a mediation platform and your own warehouse. Adgent reads none of those today — reading them is a roadmap commitment, not a configuration step. Until it lands, Adgent connects to the ad platforms and to the creative running on them, which means it is strong on one half of this vertical's problem and absent on the other.
- Attribution-provider and mediation data
- Predicted lifetime value by cohort
- Reconciling the platform-to-backend cascade
If this is the whole of what you need, we are not the right tool this quarter — and you should ask any vendor claiming otherwise which provider they read.
- Creative read scene by scene, with the hold curve — where viewers leave, joined to what was on screen when they left. Against a 5-to-14-day creative lifespan, this is the loop that matters most.
- Fatigue flagged before the numbers confirm it — frequency climbing while hold rate falls, caught in the daily read rather than in the post-mortem.
- A daily verdict on every account you connect, which is the only cadence that matches a two-week cost window.
Read from what is already running — no upload step.
The half of this vertical we are genuinely built for.
Creative volume and creative lifespan are the constraints that actually bind a user-acquisition team right now — and reading creative is the thing Adgent does that most tools only tag.
At a fourteen-day lifespan, a quarter is eighteen generations.
Creative volume and lifespan are the constraints that actually bind a user-acquisition team right now — and reading creative is the half of this vertical Adgent is strongest on.
- 5–14days is the creative lifespan now
- 2,500creatives shipped per app per quarter
- 9days old is late middle age for your best performer
The same read on every client you run — including the ones nobody opened this week, because attention follows whichever account is currently on fire. It costs the same whether a client spends £10k a month or £1M.
How this works across a book of accountsHave your top creatives read the way a buyer would.
This is the half of user acquisition we are genuinely built for: creative volume against a five-to-fourteen-day lifespan, read scene by scene with the retention curve.
- Scene-by-scene decomposition and the hold curve
- Fatigue flagged before the cost confirms it
- Attribution-provider reading is a roadmap commitment, not today
Which second is losing the viewer on each of your top creatives, and which are already fatiguing while their numbers still look fine.
Thanks — we’ve got it.
We’ll be in touch within a couple of working days.