Adgent

Know which numbers can carry a decision.

The Trust Gate is Adgent's rule that weak evidence cannot carry a decision. Adgent checks a number before it can rank a decision or move money. Reliable evidence advances; weak signals become a named finding.

Pricing How the gate works

Trust Gate

Trusted numbers can move money. Weak ones become named findings.

Every metric window is labelled trusted, degraded or untrusted before it is scored.

The window

ROASMeta · last 7 days

3.4×

  • Purchases112
  • Trackingunchanged
  • Trailing dayssettled
ROASMeta · last 7 days

6.1×

  • Purchases0
  • ROAS from checkout steps94%
  • Trackingunchanged

Trusted: ready for account workUntrusted: investigate first

Fix nowMeta · Budget

Move budget toward the ad set that converts

$120/ mo, estimated
Ready to apply.SkipApprove
Critical findingleads the run

Reported ROAS is built on checkout steps, not purchases.

Held back for this run

Raise budget on the top ROAS ad set

Cut the ad set with the worst CPA

The rule is the product's: lagging trailing days, a mid-window tracking change, or checkout-inflated ROAS move a window down.

Every change arrives as a card you can refuse.

Current and proposed state, side by side. On this one it flagged its own step as too big and offered a slower path.

Where the cards come from
Change daily budgetMeta · one live account
Current$6.20 / day
Proposed$8.26 / day (+33.3%)

33% in one step is beyond the 20% band. A jump this size can reset the ad set's learning phase.

Its suggestion: $7.44 today, the rest in two or three days.RejectApprove
  1. Builtin 40 s
  2. Your wordRejected
  3. The accountNothing changed

One live account, 30 Sep 2026: built in 40 s, rejected, nothing changed. The 20% band is Adgent's own ceiling.

Every change passes three gates.

All three, or it doesn't happen.

Connections start in read modeWrite access can be added per platform when the team is ready.
Evidence before executionCurrent state, proposed state and reason travel together.
The write stays recordedThe ledger keeps the before-state and execution status. Change Ledger
Pacing34–86%
Impression share10–43%

Judgment, not reflex. On a 61-campaign Google account the easy move was more budget. It read the numbers as a rank problem and moved the work to ad strength and bids.

One live account, Aug 2026.

The gate, plainly.

What happens when a number can't be trusted?
It becomes a finding, not an action. With checkout-inflated ROAS, every ROAS- or CPA-ranked action in that run is held back.
Does the gate fix my tracking?
No. It names the input that failed. The fix happens in your tag setup; later reads show when the signal becomes usable.
What if pasted text contains instructions?
It is treated as data, not control. Security and data
What gets logged when a change does go through?
The value it replaced, the new value, the time and who approved it, in the Change Ledger. Edits made directly in Meta or Google are recorded in the platform change log, with a date and the actor the platform reports.

See what its agents would do on your account.

See which windows clear the gate, which stay as findings and what the account is worth acting on.

  1. 1
    Connect Meta and Google AdsAdd GA4 or Search Console when useful.
  2. 2
    Adgent reads the accountEvery window checked before it is scored.
  3. 3
    You get the decisionsRanked by money, with the evidence under each one.
Pricing