Video hook rate is 2.7 to 2.8%, nine times under a 25% floor, and CTR runs 28% low.
Finding 1. Hook rate is the share of people who stop on the first frame; the creative is the lever, not the audience.
Dashboards and reports are Adgent's live reporting, built from one sentence and shared as a link. Ask your Adgent agents for the dashboard or report in one sentence. They build it from your Meta and Google Ads accounts, keep it live inside Adgent, and share it as a dated link your client opens without a login.
The request: Build me a board I'll open every Monday: spend, sales, ROAS, where it goes campaign by campaign, which creative is carrying it, and what's broken.
Weekend dip is normal, not an outage.
1.11% ▼ 62%expected about 2.94%
CTR rose 30%, the purchase rate more than halved: the problem is on the landing or checkout side, not in the creative.
Confidence: mediumFour carousel creatives spent $306 (₺14.8K) in 28 days and stayed below 1× ROAS.
+ 14 more blocks: campaign table, creative ranking, anomaly cards
One live e-commerce account, 30 Sep 2026: its Monday board and same-day creative report (translated, names withheld). Built in 88 s, replayed faster. TRY at 48.4069.
What the agents found on the first run
Written Sep 4, 2026 · reads 6 Aug to 3 Sep, 28 days
33 decisions need attention, worth an estimated $898 a month. The top of the list is creative and placement, not budget: a video hook rate nine times under the bar, and Reels placement waste pushing one ad set's CPA up 23.5%. About $1,450 of spend is measured without conversions, so it stays unpriced until measurement is fixed.
Findingsranked by estimated monthly impact · open one for its evidence
Hook rate is a delivery metric: it is final within hours and does not wait on attribution, so the read holds on day one.
Reels is 43% cheaper per result, yet 74.5% of the budget sits in Feed. The waste is in the placement split, not the creative.
Click-through is a delivery metric, final within hours; the image is read against its own ad set.
CPM and hook rate move days before CPA does; a creative that costs twice its siblings is read as wearing out, not as a budget problem.
Nothing is priced on a metric the account cannot see. Measure first; the number comes after.
5 of 33 shown. Under them: 13 opportunities at $1,162 / mo, 7 experiments, and 6 on watch, each with the number that would wake it.
What comes out of itTwo of the 33, ready as account moves with the evidence attached.
Video hook rate is 2.7 to 2.8%, nine times under a 25% floor, and CTR runs 28% low.
Finding 1. Hook rate is the share of people who stop on the first frame; the creative is the lever, not the audience.
Reels placement waste is pushing the ad set's CPA up 23.5%
Finding 2. Reels is 43% cheaper, yet 74.5% of the budget sits in Feed.
0 changes on this run. Apply a card and it lands here, dated, with the state it replaced.
Same account, eleven days later: 1 change, first result Sep 29.
One account's first run, 4 Sep 2026, read over 6 Aug to 3 Sep: two Meta accounts and Google Search, lead generation (translated, names withheld). Spend, leads and CPA as the in-app audit read them; decision amounts are model estimates per month, TRY at 48.4069.
Same client, same month: a deck built from screenshots, then a sentence and a link.
Todayscreenshots and a deck
Rebuilt by hand next month, by the most senior person on the account.
With Adgenta sentence and a link
Last month for this client: spend and results by campaign, the creative that carried it, and what to do next.
The correction: one live account, 30 Sep 2026. How agencies run Adgent
Your Adgent agents read the accounts and show what they found; then ask them for the report you are tired of making by hand.