I’d look at three. Northhide Urban is the best value. Trailstep Road Classic is a solid alternative; Stridewell Basic is the lightest. Often cheaper on Marketrix.
- TrailstepListed
- NorthhideExplicitly recommended
- StridewellListed
- MarketrixMarketplace
Buyers ask AI what to buy. See who it recommends.
AI Visibility is Adgent's check of who AI answers recommend when your buyers ask what to buy. Your Adgent agents ask ChatGPT, Gemini, Google AI Mode and AI Overviews your buyers’ questions, then show who gets recommended, against whom, and on which sources.
Today it measures one market: Turkey, with questions asked in Turkish.
Stridewell and Northhide come up most in reviews. Trailstep’s leather models are mostly above $60 now.
- TrailstepNamed only
- StridewellListed
- NorthhideListed
One pick: Trailstep Road Classic. Full-grain leather, $59. Northhide Urban if you prefer a slimmer fit.
- TrailstepExplicitly recommended
- NorthhideListed
Popular options include Northhide, Stridewell and Stonehall, also sold on Marketrix.
- TrailstepAbsent
- NorthhideListed
- StridewellListed
- StonehallListed
- MarketrixMarketplace
My pick here is Stonehall Street: genuine leather, and comfortable from the first day. Northhide Urban is worth a look too.
- TrailstepAbsent
- StonehallExplicitly recommended
- NorthhideListed
Happy to help. Will you wear them every day, or mostly at weekends? And do you prefer a thin sole or a thicker one?
- TrailstepAbsent
- No brand recommended: an answer with no winner.
Good options in this range: Trailstep Road Classic, Northhide Urban and Southwind Low. All three are full-grain leather.
- TrailstepListed
- NorthhideListed
- SouthwindListed
Shoppers in this range often compare Stridewell Basic and Trailstep Road Classic.
Trailstep Road Classic$59 · Trailstep store on Marketrix
Stridewell Basic$51 · stridewell.com
- TrailstepListed, through its marketplace store
- StridewellListed, own product card
One day is evidence, not a number. The reading is the 30-day window:
On this question, Trailstep was recommended in 19 of 48 answers across the window.
- ChatGPT
- 6 of 13
- Gemini
- 3 of 13
- AI Mode
- 7 of 12
- AI Overview
- 3 of 10
40% · 95% range 27% to 54% · mature: 48 answers over 13 collection days
The two readings illustrate how recommendations can vary between runs. Use the full window to judge the pattern.
Named is not recommended.
Every brand in every answer gets one of four levels. Only the top two count.
- Absent
Not in the answer.
- Named only
Mentioned, never offered as a choice.
- ListedCounts as recommended
One of the options, or its own card or listing.
- Explicitly recommendedCounts as recommended
Singled out, or the only option.
List order is never weighted · a brand the answer warns against never counts as recommended · no 0 to 100 score
From your ads to who wins the answer.
Drafted from your ads, confirmed by you. Every number opens to its answers.
AI visibilityLast 30 days · four surfaces
Visibility
236of 412 answers
57% · range 52% to 62% · mature
Recommended
148of 412, explicitly in 41
36% · range 31% to 41% · mature
Recommended instead
58%Northhide, in 123 of 212 lost answers
range 51% to 64% · mature
Where you’re losing
- Leather sneakers34% of ad spendLost 29 of 48 · Northhide recommended in 18mature
- Waterproof boots21% of ad spendLost 22 of 44 · Stonehall recommended in 12early
- Kids’ sneakers9% of ad spendLost 14 of 33 · Stridewell recommended in 7early
Brand profiledrafted from your ads
- Brand
- Trailsteptrailstep.com · Trailstep store on Marketrix
- How it sells
- Online store, purchasesHigh confidence: 81% of active spend optimises for purchases
- Offers
- Market
- Turkey · questions in Turkish
Nothing is collected before you confirm.Confirm brand
PromptsTracking 18 of 25
Can you recommend waterproof men’s boots that don’t slip in the rain?
Suggested21% of ad spendNot recommended in 11 of 13 answers on similar questions
DismissTrack
won lost no winner
- Can you recommend genuine leather men’s sneakers under $60?19 won,21 lost,8 no winnermature
- Which orthopedic sneakers should I buy for my child?9 won,14 lost,10 no winnermature
- Can you recommend waterproof men’s boots for winter?2 won,9 lost,2 no winnerearly
Answer rivalskept apart from your confirmed rivals and category leaders
| Brand | Recommended in | Instead of Trailstep | Status |
|---|---|---|---|
| Northhide | 139 | 58% | Field rival |
| Stridewell | 71 | 24% | Field rival |
| Stonehall New | 49 | 19% | Make field rival |
| Southwind | 22 | 8% | Hide |
Share of the 212 answers Trailstep lost in which that brand was recommended.
Where the answers send people
- MarketrixMarketplace96 answers
- StyleCartMulti-brand store44 answers
- ComparelyComparison site31 answers
How Trailstep showed up in the 236 answers naming it
- By name81%
- Own product card24%
- Marketrix store17%
Never counted as rivals. Routes overlap, so they add up past 100%.
ChatGPT · latest runlogged out · Turkey
I’d look at three. Northhide Urban is the best value. Trailstep Road Classic is a solid alternative; Stridewell Basic is the lightest. Often cheaper on Marketrix.
- Trailstep · Listed
- Northhide · Explicitly recommendedreason given: price/performance
Citednorthhide.comsneakerguide.net
Level is wrongAsk about this answer
Sites the answers citedthis question · 48 answers
- northhide.comRival’s site14
- marketrix.comMarketplace12
- sneakerguide.netEditorial list9
- trailstep.comYour site5
The source view counts which domains appear together with the brand.
AI Visibility · Turkey · 95% ranges · mature after 30+ answers across 3+ collection days.
Chat · Trailstep
Northhide keeps showing up instead of us on sneakers. What do we know?
Adgent
Over the last 30 days, Trailstep lost 29 of 48 leather-sneaker answers; Northhide was recommended in 18 of them. That offer takes 34% of your ad spend.
I can track “What are the alternatives to Northhide?” to see if Trailstep comes up when buyers ask by name.
Your agents read the answers next to your ads.
The same dated AI Visibility numbers, beside your ads, Search Console and GA4, ready for the next paid-media decision.
Agents and workflowsFor agencies: a new line in every client review
From an AI answer to a paid decision
What the answers show is weighed against the brand's goals and its ads before it becomes a plan. A gap is not by itself a reason to spend, and an ad doesn't change what the assistant answers on its own.
- LiveSee where the answers lose you
- LiveWeigh it against your ads and goals
- PilotTurn it into a paid plan: message and creative or landing-page brief
- ExploringAds inside AI answers, ChatGPT first. Not scheduled.
- ExploringMeasure those ads and keep the result in memory
Also coming to AI Visibility itself: a sources page and report, accuracy checks and notifications, suggestions on the page.
Straight answers.
Will Adgent get ChatGPT to recommend us?
No vendor can promise that. Adgent measures where you are named and recommended, who wins instead, and on which sources. What to do stays your call.
Which assistants and markets?
ChatGPT, Gemini, Google AI Mode and AI Overviews, the default logged-out answer, in one market today: Turkey, with questions asked in Turkish. Perplexity, Claude, Copilot, Meta AI and Grok are not covered, nor are brands that are themselves a marketplace or comparison site.
Why is there no visibility score?
A score hides how many answers it rests on. Each reading is a count with its dates and a 95% range, marked early below 30 answers.
Do we need ad accounts connected?
No. Without ads, setup starts from your brand name and a live search; gaps are then ranked by answers lost instead of spend.
See AI Visibility in a demo.
Connect Meta and Google Ads and your agent team shows what it found and what each fix is worth. AI Visibility runs alongside.