For in-house growth teams

The senior nobody hired you.

On your account, every morning. Adgent reads your Meta and Google as one brain overnight, checks what the platforms claim against what your analytics actually recorded, and prepares the fix for your approval.

Running client accounts instead? See Adgent for agencies →

ROAS 3.2× ▲

Meta · Google · GA4 synced

GA4 gap −41% ▼

Adgent · your second opinion

I want to scale the winner to $5k/day. Sanity-check me.

I'd push back. The platform books that campaign at 3.2×, but over the same seven days GA4 recorded 41% fewer purchases from it than the platform claimed. Platform API against GA4, read-only, same window. You would be scaling on a number only the seller reports. The prospecting set at 2.4× holds up on both reads — that is the one to scale.

Scale the profitable one instead Nothing changes until you approve

Ask anything — or say “check this before I hit publish”

The real constraint

You're running the whole thing alone, and there's nobody to check your work.

Three platforms, a store, a marketplace and a reporting job that eats the week. No senior bench to sanity-check a call before you make it — and no second pair of eyes on the weeks you don't get to everything.

The number you get asked about

Your dashboard says 3.2×. Finance says the quarter got worse.

Both are telling the truth. The platform optimizes to the last thing it can see — the purchase — and stops there. Finance is looking below that line, at the part the business actually runs on. You're the one standing between the two numbers.

What you'd report

3.2×

ROAS · conversions up

→ "Ads are working."

Defensible, sourced from the platform — and the number finance won't recognize.

What finance sees

−8%

margin · repeat purchase falling

→ "Then why is contribution down?"

Discount-driven buyers, thin margin. The revenue is real. The profit isn't.

Adgent reads both, so you walk in already knowing which number will be challenged — and why the two disagree. That's the difference between defending a dashboard and explaining a business.

What you get back

The reading, done overnight. The deciding, still yours.

A brief instead of a morning

You open one thing: what's broken, what it's costing you, what to do about it — ranked. Not eleven tabs and a spreadsheet you rebuild every Monday.

Reconciled against your analytics

Platform-reported numbers checked against what actually landed in GA4, so you can tell the difference between revenue that grew and profit that didn't. Direct store reading is the next connection.

It remembers your rules

Say it once — the margin floor, the campaign you never touch, the product you're clearing. It carries that into every judgment after, without a setup screen.

Safe on the budget you sign for

Three locks — so one bad night can't cost you the confidence you've built.

Nobody reviews your work before it goes live and nobody catches it after. So the locks are structural: it cannot write until you allow it, it cannot write without you, and it tells you before you approve whether the change can be taken back.

LOCK 01

Read-only by default

Connecting your account changes nothing in it. Write access is a switch on the connection that starts off, so the first week costs you a look and nothing else.

LOCK 02

You approve, with the reasoning in front of you

Each change arrives as a proposal you can argue with before it happens. Anything irreversible stops there and says so — there is no silent edit for you to discover on Monday.

LOCK 03

You know what can be undone

The Change Ledger keeps every write Adgent made and the state it replaced, and a revert runs the same way the change did: Adgent proposes the inverse, you approve, it executes. Edits made directly in Meta or Google are recorded too — dated and attributed, so drift you did not cause is at least explainable, even though Adgent cannot undo it for you.

And when the data can't carry a verdict yet — too few conversions, an attribution window still open — the Trust Gate says so, which is the whole point of a second opinion you did not have to hire.

Before you have to ask

The questions you ask when there is nobody to ask.

The agency’s report says one thing and Adgent says another. Now what?

Then you finally have the thing you were missing: two independent reads of the same week. Adgent takes the platforms’ own numbers and puts them next to what your analytics recorded for the same window, and when the two disagree the disagreement is the finding — with the window and the source shown, so it is a question you can put to your agency rather than a feeling. You are not accusing anyone; you are asking which read they used. Ground truth →

Is this here to replace me?

It cannot, and it is built so it cannot. Adgent does the reading — the overnight account read, the diagnostics, the check against your analytics — and stops at a proposal. It has no way to act on its own, so the call and the credit for the call both stay with you. What changes is that you walk into the review having already been argued with once, by something that has no reason to flatter the platform. It is the second opinion a one-person team never gets, not a stand-in for the person accountable.

What does it need from my stack?

Meta and Google, plus GA4 if you want the second read — that is the useful minimum, and it is OAuth rather than an implementation project. Search Console, Merchant Center and Google Drive or Sheets come in read-only when you connect them, which is also how your own figures get in: an export in a sheet, offline conversions, whatever the platforms never see. Your store and your CRM are not connected today — direct store reading is the next thing we are building, not something we have.

What will it refuse to answer?

More than you would expect, deliberately. It will not hand you a number the data cannot carry: too few conversions, or an attribution window still open, and the Trust Gate marks the metric untrustworthy and drops the recommendation that rested on it. It will not compare you to other advertisers — it reads your account against its own history, never a pooled benchmark. And it does not know your unit economics unless you tell it; left alone, it reasons about what the platforms and your analytics recorded, and says so. The Trust Gate →

Next step

Pick the campaign you can't explain to your boss.

Connect your live account read-only — nothing can move — and we'll show you the brief Adgent writes for that campaign overnight: what the platform is claiming, what your analytics recorded over the same days, and which of the two it would act on.

And where we'd tell you to wait: if most of your spend is on TikTok, or the number you actually need is profit per order out of your store or your CRM, Adgent cannot read those today — Meta, Google and GA4 are what it sees. Ask us for the date the store connection lands before you buy, not after.

Request a demo

One person, two platforms, and nobody to check the call.

The second opinion a one-person team never gets: the platform’s number checked against what your analytics actually recorded, before you scale the winner.

3.2×platform ROAS your own analytics doesn’t back
2.4×the set that holds up on both reads
0changes applied without you