Nine things a senior buyer does. Every morning.

You do not open a dashboard and start hunting. Adgent reads every connected account while you sleep, ranks what it found by what it costs you, and writes the verdict in plain language. The account that needs you today is at the top; the ones that are fine say so in one line.

• A morning brief ranked by impact, not by alphabet
• One health score per account, so a book of twenty is scannable
• Anomalies caught against the account's own history, not a generic threshold

An ad platform optimizes toward what its own pixel measures. It never sees your cost of goods, your return rate, or what a customer is worth on the second order. So when a campaign converts cheaply and loses money on every order, it scales it.

Adgent reads GA4 and Search Console alongside the ad platforms today. Shopify is the next connection we are building — the one that closes the loop to money that actually landed.

• Reconciled against your own revenue, not platform-reported conversions
• A structural gap, not a feature gap — no in-platform optimizer can grade its own spend against your margin
• The position stated, with the money attached to it

Anything that only says yes is executing, not reasoning. When a pixel has too little signal to teach a campaign, or a target is unreachable given the account's own history, Adgent refuses and shows you the numbers behind the refusal — before any budget moves, not in a report a month later.

• Refuses unreachable targets, with the account's own history as the reason
• Flags metrics still inside an attribution window instead of reporting a confident figure
• Catches campaigns optimizing toward an event that carries no value

Every change Adgent makes is written to a ledger with the state it replaced, labeled reversible or not before you approve it, and put back on your approval. Platform-side changes are read from Meta and Google’s own change feeds and surfaced in your Overview, so a drift you did not cause still has a date and an actor.

The ledger does a second job nobody asks of it: a change you can undo and redo is a change you can settle, instead of argue about.

• Before-state captured on every write, with actor and source attribution
• Reversible or not — labeled before you approve, not discovered after
• Adgent’s own writes are reversible; platform-side changes are read and surfaced

Your rules, your exceptions, the calls you have already made — Adgent picks them up from the way you work and carries them into every verdict after. Nothing to configure, and nothing to repeat next month. A generic tool restarts from zero every session; here the context accumulates, and it is yours.

• Learned from how you talk to it, not from a setup screen
• Shown to you and confirmed before it is remembered — and overridable
• Follows the brand across every platform you connect, not locked to one

The cut you want — the platforms, the window, the breakdown, the metric you judge on — described in one message rather than configured in a form. What comes back stays wired to the account, so sharing it with a client does not turn it into a screenshot that is wrong by Thursday.

Make it standing and it rebuilds itself before the Monday call, or watches one metric and stays quiet until that metric moves.

• Custom reports generated from a single message
• Live dashboards you can share read-only, not static exports
• Standing agents that report only when the thing they watch changes

The plan arrives as data, not a deck: budget split by platform, flight dates, line items with their buying types, and a cost range on each one — with the source campaigns and the window printed underneath every range.

Where the account has no history for a market, it produces no estimate at all and recommends a short test instead. It lands as a Draft; nothing is applied until you approve it.

• Every cost range names the campaigns and window it was read from
• No history means no number — a test window instead of a plausible guess
• Assumptions, measurement caveats and open questions carried in the plan itself

Structure, budget, targeting, copy and the creative slots, prefilled from what this account has actually proven rather than from a template — with the reason printed beside each choice, including the ones it declined.

It blocks in the form where you can still fix things: a missing creative stops the build there, not after approval. What you approve is created paused, so switching it on is a second, separate decision.

• Every field prefilled from this account’s own history, with the evidence named
• Refuses the build when the conversion signal cannot support it — before you spend
• Created paused, logged in the ledger, reversible like every other write