Daily verdict

Every account read before you open your laptop.

You should not have to go hunting for the problem. Adgent reads every connected account overnight, ranks what it found by what it is costing you, and writes the answer in plain language. The account that needs you today is at the top. The ones that are fine say so in one line and get out of your way.

The brief, ranked by what it costs you

What a daily ad account brief contains

A verdict is a position, not a summary.

Most morning emails are a list of numbers that went up and down. That is a description of yesterday, and it leaves the actual work — deciding what it means — exactly where it was.

What a report gives you

CPA up 18% week on week
Spend flat, impressions down 9%
Campaign 4 above target, Campaign 7 below
Frequency 3.4, up from 2.9

All true. All still your problem to interpret, at 8:40am, on every account you run.

What a verdict gives you

Campaign 7 is the one to touch today. Its CPA rise is not seasonal — the top creative crossed frequency 3.4 and hold rate fell with it.
Campaign 4 needs nothing. The dip is a two-day weekend pattern this account shows every month.
The fix is a creative refresh, not a bid change. Bidding down here buys cheaper impressions of an ad people have stopped watching.

The evidence sits underneath every line. You can disagree with it — but you are disagreeing with a position, not staring at a chart.

In the morning brief

What is the verdict on Northlight this morning?

Prospecting CPA is up 34% week on week, and it is not seasonal. The top creative crossed frequency 3.4 on Tuesday and hold rate fell with it — that pairing is what makes it fatigue rather than an auction shift. This is Northlight’s own read. I do not compare it against your other accounts — each one is analyzed inside itself.

Why not just bid down?

Because the auction is not the problem. Bidding down here buys cheaper impressions of an ad people have stopped watching — you would pay less per view and lose the same money more slowly. The fix is a creative refresh, and I have costed it: roughly £2,400 of recoverable spend over the next fortnight.

Northlight · this morningone account

One account, read on its own. The findings inside it are ranked by recoverable spend.

How findings are ranked by recoverable spend

Ranked by what it costs, not by what changed most.

A 60% swing on a campaign spending forty dollars a day is noise wearing a big percentage. Sorting by volatility puts noise at the top of your morning; sorting by money puts the decision there.

Against its own history

An anomaly is measured against how this account normally behaves — its own weekday shape, its own seasonality — not a generic threshold that fires every Monday and gets ignored by Wednesday.

Against its peers

The same ad set is also compared with the others in its account. A campaign can be down and still be the healthiest thing you own, which changes what you should do about it.

Against your real revenue

Platform-reported conversions are the starting point, not the answer. The verdict reconciles them against what actually landed, so a campaign that looks efficient and loses money does not get promoted to the top as a success.

Scoring many ad accounts at once

A book of twenty accounts, scannable in a minute.

The hard part of running many accounts is not analyzing one of them. It is knowing which one to analyze. Each account is read on its own and carries a single score with the reason attached; the workspace sorts those scores so triage takes a glance rather than twenty logins. It is an ordering of separate reads — the analysis itself never leaves the account it is in.

Including the account you cannot afford to lose, on the week it looked fine

Every team already puts someone on the accounts that are visibly struggling. The expensive one is the retainer that has been quiet for six weeks — no fire, no complaint, nothing to escalate — so it gets a glance instead of a read, and the leak runs until the renewal conversation. That account gets the same overnight read as the one on fire, and if the read finds nothing it says so in one line.

How this works across a book of clients →

A verdict is only as good as the numbers under it.

Two things decide whether a morning read is worth reading: whether it is measured against money that actually landed, and whether it is willing to tell you something you do not want to hear.

Ground truth Judged against your real margin, not the number the pixel can see. Read more Trust Gate It refuses unreachable targets before the budget moves. Read more

A brief that never says stop is a newsletter.

Two things decide whether a morning read is worth reading: whether it is measured against money that actually landed, and whether it is willing to tell you the thing you did not want to hear.

1account on top, ranked by what it costs you
34%CPA rise caught before the week’s spend repeated it
£2,400recoverable, attached to the verdict rather than implied

See tomorrow morning’s brief

Have it read your accounts tonight.

Send us the accounts you run and we’ll run the read Adgent would run overnight — the brief it would write, ranked by what each finding is costing you.

One brief per account, verdict first
Ranked by money, not by what moved most
The quiet accounts get read too

What comes back

The morning brief as it would land on day one — and the accounts it would tell you to ignore, which is usually the more surprising half.

Thanks — we’ve got it.

We’ll be in touch within a couple of working days.