Mon 12 OctFrom you
$6,000 over four weeks, at most $250 a day.
- Goal
- Purchases
- Dates
- 12 Oct to 8 Nov
Ask for a media plan. Get a document, not a paragraph.
Planning is Adgent's media plan built from chat and returned as a document. Set the budget, dates and goal. Adgent returns a four-week plan you can inspect, save, reopen and share from the same account context.
Chat
Plan four weeks on Meta for the winter collection: $6,000, at most $250 a day.
Adgent
Four weeks. One test. I left expected CPA blank where history is thin.
Winter collectionMedia plan · Meta · 4 weeks OpenWinter collection media plan
12 Oct to 8 Nov · Meta · $6,000 · Purchases
Media plan
Winter collection
Plan view
Every line and basis
All four weeks are open below.
12 Oct
13
14
15
16
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18
Tue 13 OctDrafted
Week 1: $1,120.
- Prospecting$840basis: 3 campaigns, last 90 days
- Retargeting$280basis: 1 campaign, thin
Thu 15 OctAccount move
From the planMeta · Daily budget
Going live is a change, so it arrives as a card.
Current$105
Proposed$120
+14.3%, inside the 20% band.
19
20
21
22
23
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25
Mon 19 to Sun 25 OctTest
One test: a price-first hook.
- Share
- 20% of prospecting, $240
- Read it
- After 7 full days
- Expected CPA
- No history, left blank
Wed 21 OctGuardrail
No budget step above 20%.
The decision cards use the same band.
Fri 23 OctGuardrail
Frequency above 3: new creative before new budget.
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27
28
29
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31
1 Nov
Mon 26 OctAccount move
Keep or end the test, on week 2's rule.
- Ifits CPA sits in the prospecting range, it keeps the $240.
- If notthe $240 goes back to prospecting.
Wed 28 OctDrafted
Week 3: $1,700, or $243 a day.
- Prospecting$1,360basis: weeks 1 and 2, plus 90 days
- Retargeting$340basis: 1 campaign, thin
Fri 30 OctAccount move
From the planMeta · Daily budget
Raise the prospecting ad set's daily budget for week 3
Current$171.43
Proposed$194.29
+13.3%, inside the 20% band.
2
3
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8
Mon 2 NovDrafted
Hold: no new tests, no new structure.
- Prospecting$1,330held at week 3's level
- Retargeting$350basis: 1 campaign, thin
Thu 5 NovYour calendar
Client review, plan open.
Sun 8 NovDrafted
Planned against delivered, line by line.
The shape of a plan, not a product capture or a forecast.
A plan can continue into the account and the ledger.
Complete the week 3 card above and the move keeps the value it replaced, the owner and the next measured result.
Account-move cards, the 20% band check and the Change Ledger are live today.
Adgentowner · you
Daily budgetMeta · prospecting ad set · from the plan
$171.43$194.29
Planning, answered plainly.
Is media planning live?
Planning is in pilot. The plan on this page shows the shape of a plan, not a product capture or a forecast. The account-move cards, the 20% band check and the Change Ledger it hands off to are live today.
What goes into a plan?
The budget, dates and goal you set. Adgent drafts the weekly split by line with the basis for each number, one test and its guardrails. Where the account's history is thin, it leaves expected CPA blank instead of guessing.
Does the plan change the account by itself?
No. Going live is a change, so each budget step arrives as a card with its current and proposed value. Nothing moves until you approve it, and a completed move keeps the value it replaced.
Can I share the plan?
Yes. The plan is a document you can save, reopen and share from the same account context, and open again at the client review.
Discuss next month's plan with us.
Adgent reads the account, brings back what to fix first and builds next month's plan from the same working record.
- 1Connect Meta and Google AdsAdd GA4 or Search Console when useful.
- 2The agents read the accountThe same daily read as every account.
- 3You get the decisionsRanked by what each is worth a month.