For performance agencies

A senior buyer on each client account.

Starting with the one you can't afford to lose. Adgent reads each client's Meta and Google as one brain overnight — one account at a time, each with its own baselines — and applies the fix the moment your team approves. Your workspace lists every client with its own health score, so the ones that need you sort to the top.

Running your own spend instead? See Adgent for in-house teams →

18 accounts read

Meta · Google synced

3 flagged on the workspace list

Adgent · inside the Northsea account

Northsea is top of the workspace list. What's going on in there?

Two things, and they compound. CPA is up 31% since Tuesday — the prospecting ad set that carried last month crossed frequency 3.4 and hold rate went with it. Separately, Google is quietly eating 62% of budget on brand terms this account would win anyway. Nobody's opened it in 9 days, and renewal is in 3 weeks.

Open the Northsea brief Nothing changes until your team approves

Ask anything about this account — or say “brief me before the Northsea call”

The ceiling

You don't have a data problem. You have more accounts than senior hours.

Every account you win adds work your seniors already don't have time for. So the quiet ones get looked at when a client asks — and that gap is where accounts are lost, not where anyone did the job badly.

The number that loses accounts

You reported a great month. The client's P&L disagreed.

This is how good agencies lose accounts they were doing good work on. Every report you pull says grow, because the platform can only count the purchase it was paid for and stops there. Your client is looking at what the month did to the business. When those two diverge, you are the one who looks wrong.

What the deck said

3.2×

ROAS · conversions up

→ "Strong quarter. Let's scale."

Sourced straight from the platform. Every tool in the stack agrees.

What the client's own books said

−8%

margin · repeat purchase falling

→ "So why is the business flat?"

The client's number, not ours — it reaches Adgent only if they hand it over, as a sheet it opens read-only. What Adgent checks itself is narrower and harder to argue with: what the client's own analytics recorded, against what Meta and Google claimed for the same days.

Being the one who says "don't scale this yet — here's what it's doing to your margin" is what a client renews for. You can only say it if something is reading more than the platform's own scorecard — what their analytics recorded, next to what Meta and Google claim.

Built for a book of clients

Every client account gets the read — and your team gets the answer in the room.

Worth being precise about how the sorting works: each account is analyzed on its own, and the workspace lists the results side by side — a card per client with its own health score, its own open actions and the date it was last read, sorted so the urgent ones come first. That is a triage list built from separate reads, not one analysis that compared your clients to each other. Nothing is benchmarked against another client's account.

One tool, every account

Meta and Google for every client you connect — each one read on its own, each with its own morning brief. The same read on the fortieth account as on the first, and one client's spike never colors another client's numbers.

Junior teams, senior output

Your juniors run at senior-level judgment. The analyst catches what checklists miss and explains the why — so they learn as they go instead of escalating.

Walk into the review with the why

Your team stops presenting what happened and starts explaining why, with the evidence one tap underneath. The client hears a strategist, not a reporter.

Safe on money that isn't yours

Three locks — because the mistake would land in someone else's account.

A vendor's error inside a client account becomes your error the moment the client notices. So the locks are structural, not a promise about how careful we are.

LOCK 01

Read-only by default

A client account you connect cannot be written to at all. You can put Adgent on the logo you least want to explain and nothing in it moves — which is also the answer when that client asks what you just gave access to.

LOCK 02

Nothing reaches the account without an approval

Each change arrives as a proposal with its reasoning attached and waits for someone on your team to approve it. Anything irreversible stops there and says so first.

LOCK 03

You can answer "what changed, and when"

The Change Ledger keeps every write Adgent made with the state it replaced, and the reverse runs the same way as the change: Adgent proposes the inverse, your team approves, it executes. Edits made straight in Meta or Google are read from the platforms' own change feeds — those it can date and attribute for you, not undo. That is the difference between telling a client you'll look into it and telling them what happened on the 14th.

There is a fourth thing it does that no client ever asks for: when the evidence is too thin to call — a handful of conversions, an attribution window still open — the Trust Gate marks the metric untrustworthy instead of handing your team a confident figure that falls apart in the review.

Before you have to ask

What an agency asks before it connects a client's account.

What access do you need — and what about the accounts I don’t manage?

Only the accounts you connect, one client at a time. You link Meta and Google from the access you already hold, then pick which ad accounts come in; the rest of what that login could reach is never ingested. On Meta we ask for read permission, which is genuinely a separate permission there. On Google there is a single API permission, so the honest version is different: write access sits behind a per-connection switch that starts off, and even switched on, nothing executes without an approval. What it records →

Does my client see any of this?

Not unless you show them. There is no client login to give out — the product has no seats and no roles at all, so there is nothing for a client to log into and nothing that emails them behind your back. What you can hand over is a report: build the view you want, share the link, and it stays wired to the data instead of going stale like a screenshot. You decide what is in it and when it goes.

How do I move between eighteen client accounts?

You switch, quickly. The workspace lists every client you have connected as its own card — health, open decisions, the date it was last read — so you can see which one needs you first and open that one. Inside, the read is that client only: Adgent mounts one company’s data per session, which is a hard isolation boundary rather than a gap. So there is no cross-client comparison and no agency-wide benchmark — and nothing from one client’s account can turn up in another client’s numbers. The daily verdict →

What happens when a client leaves?

You disconnect their accounts and nothing further is read. Each client’s data sits in its own store, so removing one changes nothing for the others. Nothing was ever written into that account without one of your people approving it, and the Change Ledger still shows what Adgent did while you had it — which is the record you want on the way out, when someone asks what was touched.

Next step

Pick the client account nobody opened this week.

Connect it read-only — nothing in it can move — and we'll show you the morning brief Adgent would write for that client, plus the two or three changes it would ask your team to approve. You're judging it on a live account, not on our slides.

And where we'd tell you not to bother this quarter: if the thing you actually need is one view that ranks your clients against each other — an agency-wide benchmark, a blended portfolio read, "which of my forty accounts is worst" — Adgent will not give it to you. It reads one client per session by design. Buy reporting for that question, and come back for the read inside each account.

Request a demo

The account nobody opened this month is the one that drifts.

Not the one on fire — that one gets attention. The quiet one keeps spending to a target it stopped clearing, and the report still looks fine.

everyaccount read overnight, including the quiet ones
3.2×ROAS in the deck, on a client whose own books disagreed
read-onlyby default — connecting one moves nothing