Behind every ad, a hook, a concept and an angle.
Creative analysis is Adgent's read of why an ad works: its hook, concept and angle. Adgent's agents read the ads already running on your Meta and Google accounts, then brief the next one. You decide what gets made.
Point at a creative, or tab to it, for its full read.
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Saltbay ResortMeta · Hotel & travel
- Hook
- Aspirational Escape
- Concept
- Sunset slow-living escape
- Angle
- Time Freedom
- Offer
- Early Booking 35% Off
- Format
- Static Image
- Persona
- Couples Planning Summer
- Visuals
- Cinematic Photograph + Text Overlay
Golden-hour bay with a two-line italic serif promise; the 35% early-booking offer lives in a coral sticker, not in the headline.
CTR 1.41% · +12% vs concept avg
Concept: scaling
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Roomly HomeGoogle · Furniture & home
- Hook
- Ready-Made Room
- Concept
- Reading corner styling
- Angle
- Effortless Interior
- Offer
- $289, was $389 + 12 Instalments
- Format
- Static Image (Demand Gen)
- Persona
- New-Home Setters
- Visuals
- Product Photograph on Light Background
Patterned mustard armchair on a near-white set; the strike-through price and instalment line sit in a dark tag beside the product, CTA in the footer bar.
CTR 0.74% · +21% vs concept avg
Concept: scaling
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Trailstep StudioMeta · Sneakers & apparel
- Hook
- Bold Text Hook
- Concept
- Lightweight everyday sneaker
- Angle
- Comfort
- Offer
- 40% Off ($36, was $60)
- Format
- Vertical Video (Reels)
- Persona
- Urban Commuters
- Visuals
- POV Product Shot
- Audio
- Music Bed
First-person shot of a white sneaker on asphalt; a two-word condensed headline in white and lime opens, the price card and CTA hold the bottom third.
Hook rate 24% · +9% vs concept avg
Concept: scaling
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Forge ClubMeta · Fitness
- Hook
- Free Price Shock
- Concept
- Zero-risk first month
- Angle
- No Commitment
- Offer
- First Month Free
- Format
- Vertical Video (Reels)
- Persona
- Lapsed Gym-Goers
- Visuals
- Moody Equipment Shot + Captions
- Audio
- Voiceover
Desaturated barbell plate with an oversized lime “$0”; burned-in captions answer the commitment objection before the CTA.
Hook rate 31% · +14% vs concept avg
Concept: scaling
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Doorstep EatsMeta · Food delivery
- Hook
- Urgency / Hunger
- Concept
- Speed-first delivery
- Angle
- Speed
- Offer
- $5 First-Order Coupon
- Format
- Static Image
- Persona
- Late-Night Orderers
- Visuals
- Close-up Food Photograph + Colour Block
Close-up burger against a slanted yellow block; a 28-minute delivery claim sits under the headline and a red ticket carries the first-order code.
CTR 2.06% · +31% vs concept avg
Concept: scaling
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DermaleafMeta · Skincare
- Hook
- Problem / Solution
- Concept
- 7-day hydration result
- Angle
- Fast Visible Result
- Offer
- Price Shown ($9)
- Format
- Static Image
- Persona
- Dry-Skin Shoppers
- Visuals
- Product Render on Warm Gradient
Amber dropper bottle on a peach arch; the headline names the problem and a 7-day timeframe, with fragrance-free, vegan and dermatologist-tested checks beneath.
CTR 0.92% · −18% vs concept avg
Concept: wearing out, needs a new angle
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Headline AcademyGoogle · Education
- Hook
- Career Outcome
- Concept
- 16-week bootcamp
- Angle
- Career Change
- Offer
- Scholarship Seats (40)
- Format
- Static Image (Display)
- Persona
- Career Switchers
- Visuals
- Typography + Code Snippet + Desk Photograph
Editorial serif headline on warm paper with a dark code card and a tilted desk photo; the scholarship badge is the only offer.
CTR 0.49% · −12% vs concept avg
Concept: wearing out, needs a new angle
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Ember RoastMeta · Coffee
- Hook
- Freshness Promise
- Concept
- Roasted-to-order delivery
- Angle
- Freshness
- Offer
- Second Bag 50% Off
- Format
- Carousel Card (1 of 4)
- Persona
- Home Brewers
- Visuals
- Macro Product Photograph
Cup heaped with roasted beans under warm bokeh; the serif headline promises 48-hour delivery and a product card carries origin, weight and price.
CTR 1.18% · +4% vs concept avg
Concept: scaling
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PocketlyMeta · Fintech app
- Hook
- Loss Aversion
- Concept
- Round-up savings
- Angle
- Money Working for You
- Offer
- No Card Fee
- Format
- Static Image (Stories)
- Persona
- Young Salaried Savers
- Visuals
- App UI Mockup
Tilted phone mockup with a 62% savings-goal ring on deep violet; lime accents tie the headline, the $0 card-fee pill and the install CTA together.
CTR 0.63% · −9% vs concept avg
Concept: scaling
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WarmknitMeta · Apparel
- Hook
- Seasonal Trigger
- Concept
- First layer of winter
- Angle
- Material Quality
- Offer
- 20% Off Second Item
- Format
- Carousel Card (2 of 5)
- Persona
- Quality-First Shoppers
- Visuals
- Texture Close-up Photograph
Stacked knit textures fill the frame; a heavy serif headline top-right and a cream product card with four colour swatches carry the sell.
CTR 1.02% · +3% vs concept avg
Concept: scaling
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Skyward Balloon ToursMeta · Travel tours
- Hook
- Bucket-List Moment
- Concept
- Weekend Cappadocia package
- Angle
- Experience
- Offer
- From $155 per Person
- Format
- Vertical Video (Reels)
- Persona
- Weekend Couples
- Visuals
- Sunrise Landscape Photograph
- Audio
- Music Bed
Sunrise sky with drifting balloons; an italic serif destination line, the per-person price and three inclusion chips stack above the CTA.
Hook rate 19% · −6% vs concept avg
Concept: scaling
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Mirel AtelierGoogle · Jewelry
- Hook
- Emotional Milestone
- Concept
- Lifetime ring
- Angle
- Craft & Permanence
- Offer
- Free Engraving
- Format
- Static Image (Demand Gen)
- Persona
- Engagement Shoppers
- Visuals
- Dark Macro Product Photograph
Two rings on navy velvet in low light; a centred italic serif headline, gold hairline and outline CTA keep the price small and the craft loud.
CTR 0.58% · +6% vs concept avg
Concept: scaling
Watch an ad get read, field by field.
The ad plays on the left. The read builds on the right, and by the last frame the dossier is written.
One coffee ad, read end to end.
“Freshly roasted, at your door in 48 hours.” Here is everything the read pulls out of one card.
- Hook
- Freshness promise
- Concept
- Roasted-to-order delivery
- Angle
- Freshness
- Offer
- Second bag 50% off
- Persona
- Home brewers
- Visuals
- Macro product photograph
DossierCup heaped with roasted beans under warm bokeh; the serif headline promises 48-hour delivery and a product card carries origin, weight and price.
ScalingKeep producing in this concept.CTR 1.18% · +4% vs concept avg
Same brand, AI answersOn “fresh coffee beans delivery”, Ember Roast was recommended in 11 of 37 answers across the window.AI Visibility
The same coffee client appears on For agencies.
From one ad to the next brief.
What the read looks like inside the product, on real accounts.
Seven fields per ad, plus a dossier.
Hook, format, persona, angle, offer, visuals and audio, then a plain-language dossier and every other ad the file runs in. On a static image, audio stays empty.
One live account (hotel group), 26 Aug 2026. Thumbnail redrawn.
- Hook
- Brand Awareness
- Format
- Static Image
- Persona
- Minimalist
- Angle
- Brand Identity
- Offer
- None
- Visuals
- Text Only
- Audio
- None
Every concept gets a verdict.
Creatives are grouped by idea: keep producing, or find a new angle. When the creation order is unreliable, it says the trend can't be judged rather than guess.
Verdicts as shown in one live account's creative view, by concept, 26 Aug 2026.
- 92Cinematic luxury escapeVariations are still landing; keep producing.Scaling
- 3Culinary experienceNeeds a new angle, not another variant.Wearing out
- 4Water park funNo reliable creation-date order.Trend can't be judged
Where viewers leave.
For video it draws the hold curve at 25, 50, 75 and 100%, and reads the ad scene by scene.
One live account (hotel group), top video, 28 days to 26 Aug 2026.
A brief for the next one.
Each creative report ends in production briefs, each tied to the creative behind it. In one, the top spender's problem sat after the click.
Brief 02 of 4, one account's creative report, Sep 2026. Translated.
The top-spending creative gets more clicks, and fewer of them convert.
Fix the form or page step first.
49%of a campaign's incremental sales come from the creative, in CPG studies. Targeting: 11%.NCSolutions (now Circana), Five Keys to Advertising Effectiveness, 2023.
Straight answers.
Do I upload the creative?
Does it make ads?
What does the dossier feed next?
Can it read competitors' ads?
Does it flag creative fatigue before CPA moves?
Pick the ad you can't explain. Let it read that one.
Adgent reads the creative already running beside its performance, identifies the pattern behind the winner or leak, and briefs the next move.
- 1Connect Meta and Google AdsAdd GA4 or Search Console when useful.
- 2The agents read the accountCampaigns, spend and the creatives behind them.
- 3You get the findingsRanked by what each fix is worth.